Our Program

Holy City Elite is a non-profit youth travel basketball program (member AAU) located in Charleston, SC that is dedicated to developing youth athletes through the principles of hard work, teamwork, and integrity. Our program strives to challenge each player to reach their full potential, both individually and as part of a team. We believe in the power of unselfishness, perseverance, and building strong character. Through elite coaching, commitment to personal growth, and a team environment, we aim to empower young athletes to excel both on and off the court. 

Our primary focus is on our athletes; not our “brand”.  We do not measure our growth and success by the number of teams in our program, but rather the quality of each team and the growth of each of our athletes.  Holy City Elite believes that quality Coaches, resources and infrastructure must be in place in order to achieve this.  That is our road map to success at Holy City Elite. That is our path to growth.

Our coaching staff is expected to be great leaders and role models for our young athletes. Every coach will be vetted and background checked before joining Holy City Elite to ensure our quality standards are met. In addition, coaches will be encouraged to participate in continuing education and professional development every year through coaching clinics and conferences. 

We believe in commitment, communication, and transparency. We recognize and appreciate the time and financial sacrifices that are being made, and the trust that is being placed in our organization. We are dedicated to upholding our commitments to provide consistent communication, consistent scheduling, and transparency into where your time and financial investment is going.

Holy City Elite was organized exclusively for public, charitable, and/or educational purposes within the scope of Section 501(c)(3) of the Internal Revenue Code.